How to Design with Average
A comprehensive deep-dive into the history, psychology, and utility of the Average typeface.
In the crowded landscape of digital typography, Average has carved out a distinct niche. As a Serif typeface defined by its text characteristics, it offers designers a powerful tool for clear, emotive communication.
Whether you are building a SaaS dashboard, a fashion editorial, or a technical documentation hub, understanding the psychology and mechanics of Average is key to unlocking its full potential. This guide explores the history, best use-cases, and optimal pairing strategies for this versatile Google Font.
Aa Qq Rr
The quick brown fox.
Figure 1: Average Character Set
1The Psychology of Average
Serif fonts like Average evoke a sense of tradition, authority, and reliability. The neutral nature of this specific typeface makes it particularly suited for brands that want to establish trust immediately. In a digital world dominated by sterile sans-serifs, using Average signals a commitment to editorial quality and human connection.
2Proven Pairing Formulas
01. Average + Inter
A classic example of Contrast. The serif header contrasts beautifully with the sans-serif body, creating high legibility and visual interest.
View Specimen →01. Average + Roboto
A classic example of Contrast. The serif header contrasts beautifully with the sans-serif body, creating high legibility and visual interest.
View Specimen →01. Average + Lato
A classic example of Contrast. The serif header contrasts beautifully with the sans-serif body, creating high legibility and visual interest.
View Specimen →Where to use Average?
- Headlines: Excellent choice. Use weights 700 or 900 for maximum impact.
- Body Copy: Perfect. It maintains legibility even at 14px sizes.
- UI Labels: Use with caution. Ensure adequate letter-spacing.
- Logo Design: Its neutral vibe makes it a strong contender for wordmarks.