Pairing Strategy
Systematizing Abel & Be Vietnam Pro
Build a mono-category system where Abel leads and Be Vietnam Pro keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Abel brings condensed, modern, headline energy to hero units, pricing sections, and campaign headlines. Be Vietnam Pro absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its modern, tech, engaging texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.