Pairing Strategy
Balancing Abel with Bebas Neue
Build a contrast-first system where Abel leads and Bebas Neue keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Abel brings condensed, modern, headline energy to hero units, pricing sections, and campaign headlines. Bebas Neue absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its tall, uppercase, impactful texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.