Pairing Strategy
Systematizing Albert Sans & Karla
Build a mono-category system where Albert Sans leads and Karla keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Albert Sans brings geometric, humanist, friendly energy to hero units, pricing sections, and campaign headlines. Karla absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its grotesque, humanist, quirky texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.