TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: ALI-BIT // ETHOS: SERIF + SERIF

Systematizing Alice & Bitter

Build a mono-category system where Alice leads and Bitter keeps long-form content legible.

Display Face

Alice

Weight: 700

Body Face

Bitter

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Alice brings eccentric, period, novel energy to hero units, pricing sections, and campaign headlines. Bitter absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its slab, contemporary, thick texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Alice & Bitter

Build a mono-category system where Alice leads and Bitter keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Alice brings eccentric, period, novel energy to hero units, pricing sections, and campaign headlines. Bitter absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its slab, contemporary, thick texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Alice thrives as a headline face thanks to its eccentric, period, novel qualities. Use weights 400–600 for crisp editorial lockups.
Bitter excels in paragraphs and UI thanks to its slab, contemporary, thick traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Alice for H1–H3 while Bitter powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require eccentric hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Alice can dramatize pull quotes while Bitter keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Bitter's slab voice to balance Alice's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Bitter body copy and loosen letter-spacing to 0.01em for uppercase Alice moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Bitter does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Alice', serif;
  --tm-body-family: 'Bitter', serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Alice at 400 for momentum, while forms, tables, and footnotes stay on Bitter with 400 weight for predictable kerning.

FAQs

Why does Alice make sense as the lead font?

Alice owns the emotional register of this system. Its eccentric, period, novel profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Bitter show up?

Bitter is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its slab, contemporary, thick qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.