TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: AMA-ALL // ETHOS: HANDWRITING + HANDWRITING

Systematizing Amatic SC & Allura

Anchor the expressive personality of Amatic SC with the utilitarian clarity of Allura.

Display Face

Amatic SC

Weight: 700

Body Face

Allura

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Amatic SC brings caps, handwritten, thin energy to hero units, pricing sections, and campaign headlines. Allura absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its script, calligraphy, casual texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Amatic SC & Allura

Anchor the expressive personality of Amatic SC with the utilitarian clarity of Allura.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Amatic SC brings caps, handwritten, thin energy to hero units, pricing sections, and campaign headlines. Allura absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its script, calligraphy, casual texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Amatic SC thrives as a headline face thanks to its caps, handwritten, thin qualities. Use weights 700–900 for crisp editorial lockups.
Allura excels in paragraphs and UI thanks to its script, calligraphy, casual traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Amatic SC for H1–H3 while Allura powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require caps hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Amatic SC can dramatize pull quotes while Allura keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Allura's script voice to balance Amatic SC's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Allura body copy and loosen letter-spacing to 0.01em for uppercase Amatic SC moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Allura does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Amatic SC', handwriting;
  --tm-body-family: 'Allura', handwriting;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Amatic SC at 700 for momentum, while forms, tables, and footnotes stay on Allura with 400 weight for predictable kerning.

FAQs

Why does Amatic SC make sense as the lead font?

Amatic SC owns the emotional register of this system. Its caps, handwritten, thin profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Allura show up?

Allura is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its script, calligraphy, casual qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.