TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: AMI-PER // ETHOS: SERIF + HANDWRITING

Balancing Amiri with Permanent Marker

Build a contrast-first system where Amiri leads and Permanent Marker keeps long-form content legible.

Display Face

Amiri

Weight: 700

Body Face

Permanent Marker

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Amiri brings arabic, naskh, classic energy to hero units, pricing sections, and campaign headlines. Permanent Marker absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its grunge, handwritten, bold texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Amiri with Permanent Marker

Build a contrast-first system where Amiri leads and Permanent Marker keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Amiri brings arabic, naskh, classic energy to hero units, pricing sections, and campaign headlines. Permanent Marker absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its grunge, handwritten, bold texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Amiri thrives as a headline face thanks to its arabic, naskh, classic qualities. Use weights 700–900 for crisp editorial lockups.
Permanent Marker excels in paragraphs and UI thanks to its grunge, handwritten, bold traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Amiri for H1–H3 while Permanent Marker powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require arabic hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Amiri can dramatize pull quotes while Permanent Marker keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Permanent Marker's grunge voice to balance Amiri's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Permanent Marker body copy and loosen letter-spacing to 0.01em for uppercase Amiri moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Permanent Marker does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Amiri', serif;
  --tm-body-family: 'Permanent Marker', handwriting;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Amiri at 700 for momentum, while forms, tables, and footnotes stay on Permanent Marker with 400 weight for predictable kerning.

FAQs

Why does Amiri make sense as the lead font?

Amiri owns the emotional register of this system. Its arabic, naskh, classic profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Permanent Marker show up?

Permanent Marker is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its grunge, handwritten, bold qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.