Pairing Strategy
Systematizing Anton & Jost
Build a mono-category system where Anton leads and Jost keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Anton brings bold, web-font, advertising energy to hero units, pricing sections, and campaign headlines. Jost absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, futura-like, modern texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.