TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: ARC-URB // ETHOS: SANS-SERIF + SANS-SERIF

Systematizing Archivo & Urbanist

Build a mono-category system where Archivo leads and Urbanist keeps long-form content legible.

Display Face

Archivo

Weight: 700

Body Face

Urbanist

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Archivo brings grotesque, variable, technical energy to hero units, pricing sections, and campaign headlines. Urbanist absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, modern, neutral texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Archivo & Urbanist

Build a mono-category system where Archivo leads and Urbanist keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Archivo brings grotesque, variable, technical energy to hero units, pricing sections, and campaign headlines. Urbanist absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its geometric, modern, neutral texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Archivo thrives as a headline face thanks to its grotesque, variable, technical qualities. Use weights 700–900 for crisp editorial lockups.
Urbanist excels in paragraphs and UI thanks to its geometric, modern, neutral traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Archivo for H1–H3 while Urbanist powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require grotesque hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Archivo can dramatize pull quotes while Urbanist keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Urbanist's geometric voice to balance Archivo's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Urbanist body copy and loosen letter-spacing to 0.01em for uppercase Archivo moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Urbanist does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Archivo', sans-serif;
  --tm-body-family: 'Urbanist', sans-serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Archivo at 700 for momentum, while forms, tables, and footnotes stay on Urbanist with 400 weight for predictable kerning.

FAQs

Why does Archivo make sense as the lead font?

Archivo owns the emotional register of this system. Its grotesque, variable, technical profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Urbanist show up?

Urbanist is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its geometric, modern, neutral qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.