TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: AVE-CAR // ETHOS: SERIF + DISPLAY

Balancing Average with Carter One

Build a contrast-first system where Average leads and Carter One keeps long-form content legible.

Display Face

Average

Weight: 700

Body Face

Carter One

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Average brings text, neutral, readable energy to hero units, pricing sections, and campaign headlines. Carter One absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its casual, pulp, bold texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Average with Carter One

Build a contrast-first system where Average leads and Carter One keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Average brings text, neutral, readable energy to hero units, pricing sections, and campaign headlines. Carter One absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its casual, pulp, bold texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Average thrives as a headline face thanks to its text, neutral, readable qualities. Use weights 400–600 for crisp editorial lockups.
Carter One excels in paragraphs and UI thanks to its casual, pulp, bold traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Average for H1–H3 while Carter One powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require text hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Average can dramatize pull quotes while Carter One keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Carter One's casual voice to balance Average's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Carter One body copy and loosen letter-spacing to 0.01em for uppercase Average moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Carter One does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Average', serif;
  --tm-body-family: 'Carter One', display;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Average at 400 for momentum, while forms, tables, and footnotes stay on Carter One with 400 weight for predictable kerning.

FAQs

Why does Average make sense as the lead font?

Average owns the emotional register of this system. Its text, neutral, readable profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Carter One show up?

Carter One is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its casual, pulp, bold qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.