Pairing Strategy
Balancing Bad Script with Mukta
Anchor the expressive personality of Bad Script with the utilitarian clarity of Mukta.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Bad Script brings casual, messy, handwritten energy to hero units, pricing sections, and campaign headlines. Mukta absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its indian, variable, modern texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.