TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: BAR-EXO // ETHOS: SANS-SERIF + SANS-SERIF

Systematizing Barlow Condensed & Exo

Build a mono-category system where Barlow Condensed leads and Exo keeps long-form content legible.

Display Face

Barlow Condensed

Weight: 700

Body Face

Exo

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Barlow Condensed brings condensed, grotesque, ui energy to hero units, pricing sections, and campaign headlines. Exo absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its techno, geometric, futuristic texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Barlow Condensed & Exo

Build a mono-category system where Barlow Condensed leads and Exo keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Barlow Condensed brings condensed, grotesque, ui energy to hero units, pricing sections, and campaign headlines. Exo absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its techno, geometric, futuristic texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Barlow Condensed thrives as a headline face thanks to its condensed, grotesque, ui qualities. Use weights 700–900 for crisp editorial lockups.
Exo excels in paragraphs and UI thanks to its techno, geometric, futuristic traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Barlow Condensed for H1–H3 while Exo powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require condensed hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Barlow Condensed can dramatize pull quotes while Exo keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Exo's techno voice to balance Barlow Condensed's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Exo body copy and loosen letter-spacing to 0.01em for uppercase Barlow Condensed moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Exo does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Barlow Condensed', sans-serif;
  --tm-body-family: 'Exo', sans-serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Barlow Condensed at 700 for momentum, while forms, tables, and footnotes stay on Exo with 400 weight for predictable kerning.

FAQs

Why does Barlow Condensed make sense as the lead font?

Barlow Condensed owns the emotional register of this system. Its condensed, grotesque, ui profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Exo show up?

Exo is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its techno, geometric, futuristic qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.