Pairing Strategy
Systematizing Be Vietnam Pro & Syne
Build a mono-category system where Be Vietnam Pro leads and Syne keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Be Vietnam Pro brings modern, tech, engaging energy to hero units, pricing sections, and campaign headlines. Syne absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its art-house, extreme, unique texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.