Pairing Strategy
Systematizing Bebas Neue & Fredericka the Great
Anchor the expressive personality of Bebas Neue with the utilitarian clarity of Fredericka the Great.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Bebas Neue brings tall, uppercase, impactful energy to hero units, pricing sections, and campaign headlines. Fredericka the Great absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its sketch, shadow, hand-drawn texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.