Pairing Strategy
Systematizing Bellefair & Pridi
Build a mono-category system where Bellefair leads and Pridi keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Bellefair brings tall, elegant, fashion energy to hero units, pricing sections, and campaign headlines. Pridi absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its thai, slab, modern texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.