Pairing Strategy
Systematizing Berkshire Swash & Dancing Script
Anchor the expressive personality of Berkshire Swash with the utilitarian clarity of Dancing Script.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Berkshire Swash brings swash, bold, display energy to hero units, pricing sections, and campaign headlines. Dancing Script absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its cursive, informal, spontaneous texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.