TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: CHI-ALE // ETHOS: SANS-SERIF + SERIF

Balancing Chivo with Alegreya

Build a contrast-first system where Chivo leads and Alegreya keeps long-form content legible.

Display Face

Chivo

Weight: 700

Body Face

Alegreya

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Chivo brings omnibus, grotesque, elegant energy to hero units, pricing sections, and campaign headlines. Alegreya absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its literary, calligraphic, rhythm texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Chivo with Alegreya

Build a contrast-first system where Chivo leads and Alegreya keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Chivo brings omnibus, grotesque, elegant energy to hero units, pricing sections, and campaign headlines. Alegreya absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its literary, calligraphic, rhythm texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Chivo thrives as a headline face thanks to its omnibus, grotesque, elegant qualities. Use weights 700–900 for crisp editorial lockups.
Alegreya excels in paragraphs and UI thanks to its literary, calligraphic, rhythm traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Chivo for H1–H3 while Alegreya powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require omnibus hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Chivo can dramatize pull quotes while Alegreya keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Alegreya's literary voice to balance Chivo's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Alegreya body copy and loosen letter-spacing to 0.01em for uppercase Chivo moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Alegreya does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Chivo', sans-serif;
  --tm-body-family: 'Alegreya', serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Chivo at 700 for momentum, while forms, tables, and footnotes stay on Alegreya with 400 weight for predictable kerning.

FAQs

Why does Chivo make sense as the lead font?

Chivo owns the emotional register of this system. Its omnibus, grotesque, elegant profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Alegreya show up?

Alegreya is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its literary, calligraphic, rhythm qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.