TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: COO-ALI // ETHOS: HANDWRITING + SERIF

Balancing Cookie with Alice

Anchor the expressive personality of Cookie with the utilitarian clarity of Alice.

Display Face

Cookie

Weight: 700

Body Face

Alice

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Cookie brings brush, calligraphy, sweet energy to hero units, pricing sections, and campaign headlines. Alice absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its eccentric, period, novel texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Cookie with Alice

Anchor the expressive personality of Cookie with the utilitarian clarity of Alice.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Cookie brings brush, calligraphy, sweet energy to hero units, pricing sections, and campaign headlines. Alice absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its eccentric, period, novel texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Cookie thrives as a headline face thanks to its brush, calligraphy, sweet qualities. Use weights 400–600 for crisp editorial lockups.
Alice excels in paragraphs and UI thanks to its eccentric, period, novel traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Cookie for H1–H3 while Alice powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require brush hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Cookie can dramatize pull quotes while Alice keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Alice's eccentric voice to balance Cookie's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Alice body copy and loosen letter-spacing to 0.01em for uppercase Cookie moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Alice does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Cookie', handwriting;
  --tm-body-family: 'Alice', serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Cookie at 400 for momentum, while forms, tables, and footnotes stay on Alice with 400 weight for predictable kerning.

FAQs

Why does Cookie make sense as the lead font?

Cookie owns the emotional register of this system. Its brush, calligraphy, sweet profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Alice show up?

Alice is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its eccentric, period, novel qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.