Pairing Strategy
Systematizing Crete Round & Old Standard TT
Build a mono-category system where Crete Round leads and Old Standard TT keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Crete Round brings slab, rounded, warm energy to hero units, pricing sections, and campaign headlines. Old Standard TT absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its classic, russian, academic texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.