Pairing Strategy
Systematizing DM Sans & Six Caps
Build a mono-category system where DM Sans leads and Six Caps keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. DM Sans brings geometric, low-contrast, modern energy to hero units, pricing sections, and campaign headlines. Six Caps absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its condensed, tall, narrow texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.