TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: DM--FJO // ETHOS: SERIF + SERIF

Systematizing DM Serif Display & Fjord One

Build a mono-category system where DM Serif Display leads and Fjord One keeps long-form content legible.

Display Face

DM Serif Display

Weight: 700

Body Face

Fjord One

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. DM Serif Display brings high-contrast, headline, impactful energy to hero units, pricing sections, and campaign headlines. Fjord One absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its display, serif, title texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing DM Serif Display & Fjord One

Build a mono-category system where DM Serif Display leads and Fjord One keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. DM Serif Display brings high-contrast, headline, impactful energy to hero units, pricing sections, and campaign headlines. Fjord One absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its display, serif, title texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

DM Serif Display thrives as a headline face thanks to its high-contrast, headline, impactful qualities. Use weights 400–600 for crisp editorial lockups.
Fjord One excels in paragraphs and UI thanks to its display, serif, title traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve DM Serif Display for H1–H3 while Fjord One powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require high-contrast hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where DM Serif Display can dramatize pull quotes while Fjord One keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Fjord One's display voice to balance DM Serif Display's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Fjord One body copy and loosen letter-spacing to 0.01em for uppercase DM Serif Display moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Fjord One does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'DM Serif Display', serif;
  --tm-body-family: 'Fjord One', serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit DM Serif Display at 400 for momentum, while forms, tables, and footnotes stay on Fjord One with 400 weight for predictable kerning.

FAQs

Why does DM Serif Display make sense as the lead font?

DM Serif Display owns the emotional register of this system. Its high-contrast, headline, impactful profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Fjord One show up?

Fjord One is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its display, serif, title qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.