TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: DM--SOU // ETHOS: SERIF + SANS-SERIF

Balancing DM Serif Display with Source Sans Pro

Build a contrast-first system where DM Serif Display leads and Source Sans Pro keeps long-form content legible.

Display Face

DM Serif Display

Weight: 700

Body Face

Source Sans Pro

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. DM Serif Display brings high-contrast, headline, impactful energy to hero units, pricing sections, and campaign headlines. Source Sans Pro absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its ui-focused, legible, adobe texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing DM Serif Display with Source Sans Pro

Build a contrast-first system where DM Serif Display leads and Source Sans Pro keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. DM Serif Display brings high-contrast, headline, impactful energy to hero units, pricing sections, and campaign headlines. Source Sans Pro absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its ui-focused, legible, adobe texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

DM Serif Display thrives as a headline face thanks to its high-contrast, headline, impactful qualities. Use weights 400–600 for crisp editorial lockups.
Source Sans Pro excels in paragraphs and UI thanks to its ui-focused, legible, adobe traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve DM Serif Display for H1–H3 while Source Sans Pro powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require high-contrast hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where DM Serif Display can dramatize pull quotes while Source Sans Pro keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Source Sans Pro's ui-focused voice to balance DM Serif Display's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Source Sans Pro body copy and loosen letter-spacing to 0.01em for uppercase DM Serif Display moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Source Sans Pro does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'DM Serif Display', serif;
  --tm-body-family: 'Source Sans Pro', sans-serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit DM Serif Display at 400 for momentum, while forms, tables, and footnotes stay on Source Sans Pro with 400 weight for predictable kerning.

FAQs

Why does DM Serif Display make sense as the lead font?

DM Serif Display owns the emotional register of this system. Its high-contrast, headline, impactful profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Source Sans Pro show up?

Source Sans Pro is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its ui-focused, legible, adobe qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.