Pairing Strategy
Systematizing El Messiri & Tenor Sans
Build a mono-category system where El Messiri leads and Tenor Sans keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. El Messiri brings arabic, modern, curved energy to hero units, pricing sections, and campaign headlines. Tenor Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its humanist, display, fashion texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.