Pairing Strategy
Systematizing Exo & Comfortaa
Build a mono-category system where Exo leads and Comfortaa keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Exo brings techno, geometric, futuristic energy to hero units, pricing sections, and campaign headlines. Comfortaa absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its rounded, geometric, friendly texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.