TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: FJO-DM- // ETHOS: SERIF + SERIF

Systematizing Fjord One & DM Serif Display

Build a mono-category system where Fjord One leads and DM Serif Display keeps long-form content legible.

Display Face

Fjord One

Weight: 700

Body Face

DM Serif Display

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Fjord One brings display, serif, title energy to hero units, pricing sections, and campaign headlines. DM Serif Display absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its high-contrast, headline, impactful texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Fjord One & DM Serif Display

Build a mono-category system where Fjord One leads and DM Serif Display keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Fjord One brings display, serif, title energy to hero units, pricing sections, and campaign headlines. DM Serif Display absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its high-contrast, headline, impactful texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Fjord One thrives as a headline face thanks to its display, serif, title qualities. Use weights 400–600 for crisp editorial lockups.
DM Serif Display excels in paragraphs and UI thanks to its high-contrast, headline, impactful traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Fjord One for H1–H3 while DM Serif Display powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require display hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Fjord One can dramatize pull quotes while DM Serif Display keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need DM Serif Display's high-contrast voice to balance Fjord One's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for DM Serif Display body copy and loosen letter-spacing to 0.01em for uppercase Fjord One moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure DM Serif Display does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Fjord One', serif;
  --tm-body-family: 'DM Serif Display', serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Fjord One at 400 for momentum, while forms, tables, and footnotes stay on DM Serif Display with 400 weight for predictable kerning.

FAQs

Why does Fjord One make sense as the lead font?

Fjord One owns the emotional register of this system. Its display, serif, title profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should DM Serif Display show up?

DM Serif Display is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its high-contrast, headline, impactful qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.