Pairing Strategy
Systematizing Fjord One & Enriqueta
Build a mono-category system where Fjord One leads and Enriqueta keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Fjord One brings display, serif, title energy to hero units, pricing sections, and campaign headlines. Enriqueta absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its slab, strong, headline texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.