TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: FOR-BUB // ETHOS: DISPLAY + DISPLAY

Systematizing Forum & Bubblegum Sans

Anchor the expressive personality of Forum with the utilitarian clarity of Bubblegum Sans.

Display Face

Forum

Weight: 700

Body Face

Bubblegum Sans

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Forum brings roman, classic, antique energy to hero units, pricing sections, and campaign headlines. Bubblegum Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its fun, kids, bubbly texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Forum & Bubblegum Sans

Anchor the expressive personality of Forum with the utilitarian clarity of Bubblegum Sans.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Forum brings roman, classic, antique energy to hero units, pricing sections, and campaign headlines. Bubblegum Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its fun, kids, bubbly texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Forum thrives as a headline face thanks to its roman, classic, antique qualities. Use weights 400–600 for crisp editorial lockups.
Bubblegum Sans excels in paragraphs and UI thanks to its fun, kids, bubbly traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Forum for H1–H3 while Bubblegum Sans powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require roman hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Forum can dramatize pull quotes while Bubblegum Sans keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Bubblegum Sans's fun voice to balance Forum's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Bubblegum Sans body copy and loosen letter-spacing to 0.01em for uppercase Forum moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Bubblegum Sans does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Forum', display;
  --tm-body-family: 'Bubblegum Sans', display;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Forum at 400 for momentum, while forms, tables, and footnotes stay on Bubblegum Sans with 400 weight for predictable kerning.

FAQs

Why does Forum make sense as the lead font?

Forum owns the emotional register of this system. Its roman, classic, antique profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Bubblegum Sans show up?

Bubblegum Sans is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its fun, kids, bubbly qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.