TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: FOR-YES // ETHOS: DISPLAY + DISPLAY

Systematizing Forum & Yeseva One

Anchor the expressive personality of Forum with the utilitarian clarity of Yeseva One.

Display Face

Forum

Weight: 700

Body Face

Yeseva One

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Forum brings roman, classic, antique energy to hero units, pricing sections, and campaign headlines. Yeseva One absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its serif, feminine, display texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Forum & Yeseva One

Anchor the expressive personality of Forum with the utilitarian clarity of Yeseva One.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Forum brings roman, classic, antique energy to hero units, pricing sections, and campaign headlines. Yeseva One absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its serif, feminine, display texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Forum thrives as a headline face thanks to its roman, classic, antique qualities. Use weights 400–600 for crisp editorial lockups.
Yeseva One excels in paragraphs and UI thanks to its serif, feminine, display traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Forum for H1–H3 while Yeseva One powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require roman hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Forum can dramatize pull quotes while Yeseva One keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Yeseva One's serif voice to balance Forum's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Yeseva One body copy and loosen letter-spacing to 0.01em for uppercase Forum moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Yeseva One does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Forum', display;
  --tm-body-family: 'Yeseva One', display;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Forum at 400 for momentum, while forms, tables, and footnotes stay on Yeseva One with 400 weight for predictable kerning.

FAQs

Why does Forum make sense as the lead font?

Forum owns the emotional register of this system. Its roman, classic, antique profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Yeseva One show up?

Yeseva One is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its serif, feminine, display qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.