Pairing Strategy
Systematizing Frank Ruhl Libre & Poly
Build a mono-category system where Frank Ruhl Libre leads and Poly keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Frank Ruhl Libre brings hebrew, classic, warm energy to hero units, pricing sections, and campaign headlines. Poly absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its medium-contrast, agile, web texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.