TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: FRE-MAD // ETHOS: DISPLAY + SANS-SERIF

Balancing Fredericka the Great with Mada

Anchor the expressive personality of Fredericka the Great with the utilitarian clarity of Mada.

Display Face

Fredericka the Great

Weight: 700

Body Face

Mada

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Fredericka the Great brings sketch, shadow, hand-drawn energy to hero units, pricing sections, and campaign headlines. Mada absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its arabic, modern, low-contrast texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Fredericka the Great with Mada

Anchor the expressive personality of Fredericka the Great with the utilitarian clarity of Mada.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Fredericka the Great brings sketch, shadow, hand-drawn energy to hero units, pricing sections, and campaign headlines. Mada absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its arabic, modern, low-contrast texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Fredericka the Great thrives as a headline face thanks to its sketch, shadow, hand-drawn qualities. Use weights 400–600 for crisp editorial lockups.
Mada excels in paragraphs and UI thanks to its arabic, modern, low-contrast traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Fredericka the Great for H1–H3 while Mada powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require sketch hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Fredericka the Great can dramatize pull quotes while Mada keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Mada's arabic voice to balance Fredericka the Great's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Mada body copy and loosen letter-spacing to 0.01em for uppercase Fredericka the Great moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Mada does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Fredericka the Great', display;
  --tm-body-family: 'Mada', sans-serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Fredericka the Great at 400 for momentum, while forms, tables, and footnotes stay on Mada with 400 weight for predictable kerning.

FAQs

Why does Fredericka the Great make sense as the lead font?

Fredericka the Great owns the emotional register of this system. Its sketch, shadow, hand-drawn profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Mada show up?

Mada is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its arabic, modern, low-contrast qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.