Pairing Strategy
Systematizing Gelasio & Crimson Text
Build a mono-category system where Gelasio leads and Crimson Text keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Gelasio brings transitional, metric-compatible, georgia-like energy to hero units, pricing sections, and campaign headlines. Crimson Text absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its bookish, traditional, old-style texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.