Pairing Strategy
Systematizing Gochi Hand & Amatic SC
Anchor the expressive personality of Gochi Hand with the utilitarian clarity of Amatic SC.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Gochi Hand brings marker, childish, fun energy to hero units, pricing sections, and campaign headlines. Amatic SC absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its caps, handwritten, thin texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.