TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: HAN-GRU // ETHOS: SANS-SERIF + DISPLAY

Balancing Hanken Grotesk with Gruppo

Build a contrast-first system where Hanken Grotesk leads and Gruppo keeps long-form content legible.

Display Face

Hanken Grotesk

Weight: 700

Body Face

Gruppo

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Hanken Grotesk brings grotesque, clean, neutral energy to hero units, pricing sections, and campaign headlines. Gruppo absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its thin, techno, modern texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Hanken Grotesk with Gruppo

Build a contrast-first system where Hanken Grotesk leads and Gruppo keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Hanken Grotesk brings grotesque, clean, neutral energy to hero units, pricing sections, and campaign headlines. Gruppo absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its thin, techno, modern texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Hanken Grotesk thrives as a headline face thanks to its grotesque, clean, neutral qualities. Use weights 700–900 for crisp editorial lockups.
Gruppo excels in paragraphs and UI thanks to its thin, techno, modern traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Hanken Grotesk for H1–H3 while Gruppo powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require grotesque hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Hanken Grotesk can dramatize pull quotes while Gruppo keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Gruppo's thin voice to balance Hanken Grotesk's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Gruppo body copy and loosen letter-spacing to 0.01em for uppercase Hanken Grotesk moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Gruppo does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Hanken Grotesk', sans-serif;
  --tm-body-family: 'Gruppo', display;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Hanken Grotesk at 700 for momentum, while forms, tables, and footnotes stay on Gruppo with 400 weight for predictable kerning.

FAQs

Why does Hanken Grotesk make sense as the lead font?

Hanken Grotesk owns the emotional register of this system. Its grotesque, clean, neutral profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Gruppo show up?

Gruppo is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its thin, techno, modern qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.