TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: HIN-CRI // ETHOS: SANS-SERIF + SERIF

Balancing Hind with Crimson Text

Build a contrast-first system where Hind leads and Crimson Text keeps long-form content legible.

Display Face

Hind

Weight: 700

Body Face

Crimson Text

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Hind brings legible, humanist, open energy to hero units, pricing sections, and campaign headlines. Crimson Text absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its bookish, traditional, old-style texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Hind with Crimson Text

Build a contrast-first system where Hind leads and Crimson Text keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Hind brings legible, humanist, open energy to hero units, pricing sections, and campaign headlines. Crimson Text absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its bookish, traditional, old-style texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Hind thrives as a headline face thanks to its legible, humanist, open qualities. Use weights 700–900 for crisp editorial lockups.
Crimson Text excels in paragraphs and UI thanks to its bookish, traditional, old-style traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Hind for H1–H3 while Crimson Text powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require legible hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Hind can dramatize pull quotes while Crimson Text keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Crimson Text's bookish voice to balance Hind's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Crimson Text body copy and loosen letter-spacing to 0.01em for uppercase Hind moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Crimson Text does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Hind', sans-serif;
  --tm-body-family: 'Crimson Text', serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Hind at 700 for momentum, while forms, tables, and footnotes stay on Crimson Text with 400 weight for predictable kerning.

FAQs

Why does Hind make sense as the lead font?

Hind owns the emotional register of this system. Its legible, humanist, open profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Crimson Text show up?

Crimson Text is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its bookish, traditional, old-style qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.