Pairing Strategy
Systematizing Holtwood One SC & Aleo
Build a mono-category system where Holtwood One SC leads and Aleo keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Holtwood One SC brings heavy, slab, wood-type energy to hero units, pricing sections, and campaign headlines. Aleo absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its slab, semi-rounded, clean texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.