Pairing Strategy
Systematizing Holtwood One SC & Imbue
Build a mono-category system where Holtwood One SC leads and Imbue keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Holtwood One SC brings heavy, slab, wood-type energy to hero units, pricing sections, and campaign headlines. Imbue absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its didone, variable, poster texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.