TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: IMB-ASA // ETHOS: SERIF + SANS-SERIF

Balancing Imbue with Asap

Build a contrast-first system where Imbue leads and Asap keeps long-form content legible.

Display Face

Imbue

Weight: 700

Body Face

Asap

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Imbue brings didone, variable, poster energy to hero units, pricing sections, and campaign headlines. Asap absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its rounded, contemporary, screen texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Imbue with Asap

Build a contrast-first system where Imbue leads and Asap keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Imbue brings didone, variable, poster energy to hero units, pricing sections, and campaign headlines. Asap absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its rounded, contemporary, screen texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Imbue thrives as a headline face thanks to its didone, variable, poster qualities. Use weights 700–900 for crisp editorial lockups.
Asap excels in paragraphs and UI thanks to its rounded, contemporary, screen traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Imbue for H1–H3 while Asap powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require didone hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Imbue can dramatize pull quotes while Asap keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Asap's rounded voice to balance Imbue's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Asap body copy and loosen letter-spacing to 0.01em for uppercase Imbue moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Asap does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Imbue', serif;
  --tm-body-family: 'Asap', sans-serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Imbue at 700 for momentum, while forms, tables, and footnotes stay on Asap with 400 weight for predictable kerning.

FAQs

Why does Imbue make sense as the lead font?

Imbue owns the emotional register of this system. Its didone, variable, poster profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Asap show up?

Asap is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its rounded, contemporary, screen qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.