TYPEMATCHSEO

TYPEMATCH.

V2.1

700
400
PAIRING ID: JUR-REE // ETHOS: SANS-SERIF + HANDWRITING

Balancing Jura with Reenie Beanie

Build a contrast-first system where Jura leads and Reenie Beanie keeps long-form content legible.

Display Face

Jura

Weight: 700

Body Face

Reenie Beanie

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Jura brings eurostile, sci-fi, linear energy to hero units, pricing sections, and campaign headlines. Reenie Beanie absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its marker, messy, fun texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Jura with Reenie Beanie

Build a contrast-first system where Jura leads and Reenie Beanie keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Jura brings eurostile, sci-fi, linear energy to hero units, pricing sections, and campaign headlines. Reenie Beanie absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its marker, messy, fun texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Jura thrives as a headline face thanks to its eurostile, sci-fi, linear qualities. Use weights 700–900 for crisp editorial lockups.
Reenie Beanie excels in paragraphs and UI thanks to its marker, messy, fun traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Jura for H1–H3 while Reenie Beanie powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require eurostile hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Jura can dramatize pull quotes while Reenie Beanie keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Reenie Beanie's marker voice to balance Jura's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Reenie Beanie body copy and loosen letter-spacing to 0.01em for uppercase Jura moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Reenie Beanie does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Jura', sans-serif;
  --tm-body-family: 'Reenie Beanie', handwriting;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Jura at 700 for momentum, while forms, tables, and footnotes stay on Reenie Beanie with 400 weight for predictable kerning.

FAQs

Why does Jura make sense as the lead font?

Jura owns the emotional register of this system. Its eurostile, sci-fi, linear profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Reenie Beanie show up?

Reenie Beanie is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its marker, messy, fun qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.