Pairing Strategy
Systematizing Jura & Space Grotesk
Build a mono-category system where Jura leads and Space Grotesk keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Jura brings eurostile, sci-fi, linear energy to hero units, pricing sections, and campaign headlines. Space Grotesk absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its quirky, monospaced-feel, brutalist texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.