Pairing Strategy
Systematizing Karla & Mukta
Build a mono-category system where Karla leads and Mukta keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Karla brings grotesque, humanist, quirky energy to hero units, pricing sections, and campaign headlines. Mukta absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its indian, variable, modern texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.