TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: KAU-MAR // ETHOS: HANDWRITING + SANS-SERIF

Balancing Kaushan Script with Marvel

Anchor the expressive personality of Kaushan Script with the utilitarian clarity of Marvel.

Display Face

Kaushan Script

Weight: 700

Body Face

Marvel

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Kaushan Script brings brush, uncut, rough energy to hero units, pricing sections, and campaign headlines. Marvel absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its modern, narrow, clean texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Kaushan Script with Marvel

Anchor the expressive personality of Kaushan Script with the utilitarian clarity of Marvel.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Kaushan Script brings brush, uncut, rough energy to hero units, pricing sections, and campaign headlines. Marvel absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its modern, narrow, clean texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Kaushan Script thrives as a headline face thanks to its brush, uncut, rough qualities. Use weights 400–600 for crisp editorial lockups.
Marvel excels in paragraphs and UI thanks to its modern, narrow, clean traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Kaushan Script for H1–H3 while Marvel powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require brush hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Kaushan Script can dramatize pull quotes while Marvel keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Marvel's modern voice to balance Kaushan Script's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Marvel body copy and loosen letter-spacing to 0.01em for uppercase Kaushan Script moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Marvel does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Kaushan Script', handwriting;
  --tm-body-family: 'Marvel', sans-serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Kaushan Script at 400 for momentum, while forms, tables, and footnotes stay on Marvel with 400 weight for predictable kerning.

FAQs

Why does Kaushan Script make sense as the lead font?

Kaushan Script owns the emotional register of this system. Its brush, uncut, rough profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Marvel show up?

Marvel is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its modern, narrow, clean qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.