TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: LAT-DOS // ETHOS: SANS-SERIF + SANS-SERIF

Systematizing Lato & Dosis

Build a mono-category system where Lato leads and Dosis keeps long-form content legible.

Display Face

Lato

Weight: 700

Body Face

Dosis

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Lato brings warm, transparent, serious energy to hero units, pricing sections, and campaign headlines. Dosis absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its rounded, friendly, soft texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Lato & Dosis

Build a mono-category system where Lato leads and Dosis keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Lato brings warm, transparent, serious energy to hero units, pricing sections, and campaign headlines. Dosis absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its rounded, friendly, soft texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Lato thrives as a headline face thanks to its warm, transparent, serious qualities. Use weights 700–900 for crisp editorial lockups.
Dosis excels in paragraphs and UI thanks to its rounded, friendly, soft traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Lato for H1–H3 while Dosis powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require warm hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Lato can dramatize pull quotes while Dosis keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Dosis's rounded voice to balance Lato's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Dosis body copy and loosen letter-spacing to 0.01em for uppercase Lato moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Dosis does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Lato', sans-serif;
  --tm-body-family: 'Dosis', sans-serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Lato at 700 for momentum, while forms, tables, and footnotes stay on Dosis with 400 weight for predictable kerning.

FAQs

Why does Lato make sense as the lead font?

Lato owns the emotional register of this system. Its warm, transparent, serious profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Dosis show up?

Dosis is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its rounded, friendly, soft qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.