TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: LOB-AVE // ETHOS: DISPLAY + SERIF

Balancing Lobster with Average

Anchor the expressive personality of Lobster with the utilitarian clarity of Average.

Display Face

Lobster

Weight: 700

Body Face

Average

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Lobster brings script, bold, retro energy to hero units, pricing sections, and campaign headlines. Average absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its text, neutral, readable texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Lobster with Average

Anchor the expressive personality of Lobster with the utilitarian clarity of Average.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Lobster brings script, bold, retro energy to hero units, pricing sections, and campaign headlines. Average absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its text, neutral, readable texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Lobster thrives as a headline face thanks to its script, bold, retro qualities. Use weights 400–600 for crisp editorial lockups.
Average excels in paragraphs and UI thanks to its text, neutral, readable traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Lobster for H1–H3 while Average powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require script hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Lobster can dramatize pull quotes while Average keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Average's text voice to balance Lobster's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Average body copy and loosen letter-spacing to 0.01em for uppercase Lobster moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Average does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Lobster', display;
  --tm-body-family: 'Average', serif;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Lobster at 400 for momentum, while forms, tables, and footnotes stay on Average with 400 weight for predictable kerning.

FAQs

Why does Lobster make sense as the lead font?

Lobster owns the emotional register of this system. Its script, bold, retro profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Average show up?

Average is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its text, neutral, readable qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.