TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: LOR-PUB // ETHOS: SERIF + SANS-SERIF

Balancing Lora with Public Sans

Build a contrast-first system where Lora leads and Public Sans keeps long-form content legible.

Display Face

Lora

Weight: 700

Body Face

Public Sans

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Lora brings calligraphic, contemporary, literary energy to hero units, pricing sections, and campaign headlines. Public Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its neutral, governmental, clean texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Lora with Public Sans

Build a contrast-first system where Lora leads and Public Sans keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Lora brings calligraphic, contemporary, literary energy to hero units, pricing sections, and campaign headlines. Public Sans absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its neutral, governmental, clean texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Lora thrives as a headline face thanks to its calligraphic, contemporary, literary qualities. Use weights 600–800 for crisp editorial lockups.
Public Sans excels in paragraphs and UI thanks to its neutral, governmental, clean traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Lora for H1–H3 while Public Sans powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require calligraphic hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Lora can dramatize pull quotes while Public Sans keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Public Sans's neutral voice to balance Lora's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Public Sans body copy and loosen letter-spacing to 0.01em for uppercase Lora moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Public Sans does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Lora', serif;
  --tm-body-family: 'Public Sans', sans-serif;
  --tm-header-weight: 600;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Lora at 600 for momentum, while forms, tables, and footnotes stay on Public Sans with 400 weight for predictable kerning.

FAQs

Why does Lora make sense as the lead font?

Lora owns the emotional register of this system. Its calligraphic, contemporary, literary profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Public Sans show up?

Public Sans is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its neutral, governmental, clean qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.