TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: MAI-OLD // ETHOS: SERIF + SERIF

Systematizing Maitree & Old Standard TT

Build a mono-category system where Maitree leads and Old Standard TT keeps long-form content legible.

Display Face

Maitree

Weight: 700

Body Face

Old Standard TT

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Maitree brings thai, loopless, serif energy to hero units, pricing sections, and campaign headlines. Old Standard TT absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its classic, russian, academic texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Maitree & Old Standard TT

Build a mono-category system where Maitree leads and Old Standard TT keeps long-form content legible.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Maitree brings thai, loopless, serif energy to hero units, pricing sections, and campaign headlines. Old Standard TT absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its classic, russian, academic texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Maitree thrives as a headline face thanks to its thai, loopless, serif qualities. Use weights 700–900 for crisp editorial lockups.
Old Standard TT excels in paragraphs and UI thanks to its classic, russian, academic traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Maitree for H1–H3 while Old Standard TT powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require thai hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Maitree can dramatize pull quotes while Old Standard TT keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Old Standard TT's classic voice to balance Maitree's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Old Standard TT body copy and loosen letter-spacing to 0.01em for uppercase Maitree moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Old Standard TT does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Maitree', serif;
  --tm-body-family: 'Old Standard TT', serif;
  --tm-header-weight: 700;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.01em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Maitree at 700 for momentum, while forms, tables, and footnotes stay on Old Standard TT with 400 weight for predictable kerning.

FAQs

Why does Maitree make sense as the lead font?

Maitree owns the emotional register of this system. Its thai, loopless, serif profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Old Standard TT show up?

Old Standard TT is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its classic, russian, academic qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.