TYPEMATCHSEO
Launch

TYPEMATCH.

V2.1

Browse Directory
700
400
PAIRING ID: MAR-KAL // ETHOS: HANDWRITING + HANDWRITING

Systematizing Marck Script & Kalam

Anchor the expressive personality of Marck Script with the utilitarian clarity of Kalam.

Display Face

Marck Script

Weight: 700

Body Face

Kalam

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Marck Script brings calligraphy, pen, elegant energy to hero units, pricing sections, and campaign headlines. Kalam absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its informal, devanagari, latin texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Systematizing Marck Script & Kalam

Anchor the expressive personality of Marck Script with the utilitarian clarity of Kalam.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Marck Script brings calligraphy, pen, elegant energy to hero units, pricing sections, and campaign headlines. Kalam absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its informal, devanagari, latin texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Marck Script thrives as a headline face thanks to its calligraphy, pen, elegant qualities. Use weights 400–600 for crisp editorial lockups.
Kalam excels in paragraphs and UI thanks to its informal, devanagari, latin traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.2 modular scale and reserve Marck Script for H1–H3 while Kalam powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require calligraphy hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Marck Script can dramatize pull quotes while Kalam keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Kalam's informal voice to balance Marck Script's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Kalam body copy and loosen letter-spacing to 0.01em for uppercase Marck Script moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Kalam does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Marck Script', handwriting;
  --tm-body-family: 'Kalam', handwriting;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: -0.005em;
}
Heading scale: clamp(2.75rem, 3.6vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Marck Script at 400 for momentum, while forms, tables, and footnotes stay on Kalam with 400 weight for predictable kerning.

FAQs

Why does Marck Script make sense as the lead font?

Marck Script owns the emotional register of this system. Its calligraphy, pen, elegant profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Kalam show up?

Kalam is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its informal, devanagari, latin qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.