Pairing Strategy
Systematizing Maven Pro & Fjalla One
Build a mono-category system where Maven Pro leads and Fjalla One keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Maven Pro brings modern, curvature, distinct energy to hero units, pricing sections, and campaign headlines. Fjalla One absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its condensed, display, careful texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.