Pairing Strategy
Balancing Merriweather with Parisienne
Build a contrast-first system where Merriweather leads and Parisienne keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Merriweather brings readable, traditional, sturdy energy to hero units, pricing sections, and campaign headlines. Parisienne absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its french, classic, script texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.