Pairing Strategy
Systematizing Montserrat & Jura
Build a mono-category system where Montserrat leads and Jura keeps long-form content legible.
This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Montserrat brings urban, geometric, caps-friendly energy to hero units, pricing sections, and campaign headlines. Jura absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its eurostile, sci-fi, linear texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.