TYPEMATCHSEO

TYPEMATCH.

V2.1

700
400
PAIRING ID: NEU-CHE // ETHOS: HANDWRITING + DISPLAY

Balancing Neucha with Chewy

Anchor the expressive personality of Neucha with the utilitarian clarity of Chewy.

Display Face

Neucha

Weight: 700

Body Face

Chewy

Weight: 400

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Neucha brings quirky, handwritten, fun energy to hero units, pricing sections, and campaign headlines. Chewy absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its marker, comic, fun texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Typographic Hierarchy & Scale

H1The Quick Fox
H2The Quick Fox
H3The Quick Fox
PThe quick brown fox jumps over...
Dark Context
Aa

High contrast negative space.

Accent
Gg

Legibility on high-chroma.

Pairing Strategy

Balancing Neucha with Chewy

Anchor the expressive personality of Neucha with the utilitarian clarity of Chewy.

This pairing is engineered for teams that need a clear hierarchy without sacrificing brand voice. Neucha brings quirky, handwritten, fun energy to hero units, pricing sections, and campaign headlines. Chewy absorbs the heavy lifting for paragraphs, product storytelling, and UI labels with its marker, comic, fun texture and dependable rhythm. Together they create a typography stack that scales from high-impact landing pages to dense documentation without retooling your CSS tokens.

Neucha thrives as a headline face thanks to its quirky, handwritten, fun qualities. Use weights 400–600 for crisp editorial lockups.
Chewy excels in paragraphs and UI thanks to its marker, comic, fun traits. Keep it between weights 400–600 for optimal readability.
Hierarchy guidance: run a 1:1.4 modular scale and reserve Neucha for H1–H3 while Chewy powers captions, body copy, and data tables.

Best-Fit Use Cases

  • High-growth SaaS landing pages that require quirky hero statements with trustworthy product copy.
  • Editorial magazines and thought-leadership hubs where Neucha can dramatize pull quotes while Chewy keeps 1,500-word essays skimmable.
  • Conversion funnels or onboarding flows that need Chewy's marker voice to balance Neucha's attention-grabbing display.

Accessibility Notes

Maintain a minimum 4.5:1 contrast ratio for Chewy body copy and loosen letter-spacing to 0.01em for uppercase Neucha moments. Pairing different categories demands disciplined color pairing—test both light and dark themes to ensure Chewy does not bloom at small sizes.

CSS Implementation Cheatsheet

:root {
  --tm-header-family: 'Neucha', handwriting;
  --tm-body-family: 'Chewy', display;
  --tm-header-weight: 400;
  --tm-body-weight: 400;
  --tm-header-tracking: -0.04em;
  --tm-body-tracking: 0em;
}
Heading scale: clamp(2.75rem, 4.5vw, 5.25rem) for H1, clamp(1.5rem, 2.8vw, 3rem) for H2, and keep paragraph size at 1rem–1.125rem with 1.6 line-height.
Component guidance: Buttons inherit Neucha at 400 for momentum, while forms, tables, and footnotes stay on Chewy with 400 weight for predictable kerning.

FAQs

Why does Neucha make sense as the lead font?

Neucha owns the emotional register of this system. Its quirky, handwritten, fun profile helps anchor campaign creative, meaning marketing and product teams can reuse the same voice without reinventing the scale.

Where should Chewy show up?

Chewy is the workhorse. Keep it in paragraphs, long-form editorial, knowledge bases, or anywhere legibility is non-negotiable. Its marker, comic, fun qualities reduce fatigue on dense layouts.

Does this pairing support complex localization?

Yes—both families are available on Google Fonts with generous glyph coverage. Test cyrillic/latin accents early, but most Latin-based locales and UI patterns are fully supported.